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WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Toji (Master Sake Brewer)

A Tōji is a master sake brewer. This deeply respected role blends art, science and intuition, while building upon centuries of Japanese tradition.

WSET Global

Viticulturist

A viticulturist is responsible for growing the grapes used to make wine. This is an important and sometimes underappreciated role, as great wine always begins in the vineyard.

WSET Global

Vineyard manager

A vineyard manager oversees the day-to-day operations and logistics of a vineyard. This is a hands-on role, which requires deep agricultural knowledge, leadership skills and a deep understanding of vine health.