WSET Global

Service Roles

Service roles focus on selling wines, beers and spirits to the general public. That could be in the on-trade: bars, pubs, restaurants or hotels. Alternatively, you could land a service role in the off-trade, which encompasses independent retailers, large retail chains, supermarkets, cellar door operations and online retailers. We have delved into the most common roles below.

WSET Global

Beverage buyer

A buyer is responsible for sourcing a diverse range of drinks on behalf of a business, such as a supermarket, a wine merchant or a hotel chain. Buyers aim to build a range that appeals to existing customers, but they also need to attract new customers. The portfolio should stand out from the competition, while offering a strong blend of quality and value.

WSET Global

Beverage industry sales

Drinks industry careers in sales can be exciting, varied and highly rewarding. You will be required to sell drinks to businesses, such as bars, restaurants, hotels and supermarkets. It’s also possible to sell direct to consumers, but we have covered drinks retailing jobs and hospitality career options within our service roles guide.

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Pink Boots Conference 2026

We're excited to be attending Pink Boots as a sponsor at their 2026 event!

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Remote Invigilation Exam Taker Requirements

This page covers Exam Room Setup, Territory Restrictions, risks using Work Devices, Identification Requirements, and Language Requirements.

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Reasonable Adjustments and Special Considerations For Remote Invigilation

This page provides information regarding the application of reasonable adjustments and special considerations surrounding WSET RI exams.