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Pernod Ricard Sweden partners with WSET to offer free spirits training courses

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Pernod Ricard Sweden has today pledged its support to bartenders hit by the uncertainty caused by COVID-19, by partnering with the Wine & Spirit Education Trust (WSET) to offer Level 1 Award in Spirits online courses for free. With Swedish on-trade venues suffering from a drop in business the wine and spirits supplier is keeping morale high by offering bartenders the opportunity to increase their industry knowledge and skills.

220 bartenders and hospitality professionals over the age of 18 will be able to sign-up to this programme, which will be run online by WSET and lasts approximately five weeks. The package provided by Pernod Ricard Sweden will also includes a selection of its leading spirits including Absolut, Jameson and Beefeater, to be used as tasters throughout the course. Pernod Ricard Sweden’s Brand Ambassador Team will also be available to offer additional online support and to run digital tasting sessions.

Stephanie Durroux, CEO of Pernod Ricard Northern Europe, comments: "Pernod Ricard acknowledges that this is a difficult time for the on-trade in both a professional and personal basis, but despite all the negatives this is a great opportunity for the hospitality industry to emerge stronger, together. To confirm our commitment to the trade, Pernod Ricard Sweden pledges significant investment in education, a gesture we believe will provide the most long-term value for our industry."

Nicholas Pead, WSET Business Development Manager, Northern Europe adds: "We are committed to supporting the hospitality industry and are delighted to partner with Pernod Ricard Sweden to give businesses and individuals the opportunity to upgrade their spirits skills during this very challenging time."

Each student accepted onto the course will be expected to attend a final exam. Successful students will receive a WSET certificate and lapel pin, both of which are internationally recognised across the industry.

To sign-up, please visit and register for your desired exam centre. Registered Candidates will then be contacted to supply proof of recent employment in the on-trade. Candidates must also be available to collect samples before the commencement of the course in their nominated city.

About Pernod Ricard Sweden

Pernod Ricard Sweden is part of Pernod Ricard, global number two in wines and spirits with sales of €9,182m in 2018/2019. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008).

Pernod Ricard holds one of the most prestigious brand portfolios in the sector, including 19 brands among the top 100 worldwide. Pernod Ricard Sweden has identified the following key priority brands in the Sweden market: Absolut, Jameson, Chivas, The Glenlivet, Plymouth Gin, Monkey 47, Lillet, Malibu, Perrier-Jouët, Kahlúa, Beefeater, Campo Viejo, Stoneleigh, Olmeca, Havana Club, Martell, Jacob’s Creek, Ballantine’s and G.H. Mumm. Pernod Ricard Sweden is a member of Drinkwise promoting responsible drinking.

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