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WSET appoints new trustee Georgie Bell

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WSET, the global leader in drinks education, is pleased to announce that Georgie Bell will join its Board of Trustees this month.

Georgie will become the Worshipful Company of Distillers’ representative on WSET’s board and replaces Kirsten Grant Meikle DipWSET, who is stepping down from the role.

Georgie is a co-founder of The Heart Cut, which collaborates with whisky distilleries across the world to release one-off single cask bottlings. It was awarded ‘Independent Bottler of the Year’ in the 2024 Global Icons of Whisky Awards.

Before launching The Heart Cut, Georgie spent 12 years working in the whisky industry where she gained recognition as one of the preeminent figureheads of the new generation of whisky. Her career experience includes working as a Global Brand Ambassador for the Scotch Malt Whisky Society, Diageo and Bacardi. As well as holding a second degree in distillation, Georgie is a Keeper of the Quaich, a Liveryman of the Worshipful Company of Distillers and has the WSET Level 1 and 2 Awards in Wine and the Level 3 Award in Spirits.

Commenting on her new appointment Georgie said: “I've always valued drinks education. It's had a significant role in shaping my career, and my WSET qualifications, particularly my Level 3 Award in Spirits, have been instrumental in this. Joining WSET’s Board of Trustees is a wonderful opportunity for me to give back and support others, as I've been supported.

“To me, WSET is more than just a drinks qualification provider; it's a dynamic charity, continuously evolving to educate and empower drinks enthusiasts and professionals alike on their journey of discovery across the world of drinks.” 

Michelle Brampton, WSET’s CEO, added: “I’m delighted to welcome Georgie to WSET’s Board of Trustees. The Worshipful Company of Distillers plays an important and influential role in the drinks industry, and we deeply value our close relationship with them. Georgie’s diverse skills and rich experience at the cutting edge of the whisky industry will greatly enhance WSET’s work and help us to extend the reach of our spirits qualifications.”

WSET’s Board of Trustees is chaired by Simon McMurtrie. Other members of the board are: Lulie Halstead, Dan Jago, Sukhinder Singh, Miles Beale, Jo Thornton and Jo Locke MW.

Click to learn more about WSET's leadership.