Today we are announcing our comprehensive brand evolution. Our new identity reflects the organisation's global reach, our role across all drinks categories and our future ambitions.
The refresh will be unveiled at our flagship annual Graduation ceremony on 27 April, introducing a refreshed logo, a new strapline – Global Drinks Education – and restyled student pin badges, all designed to better represent who WSET is today and our future direction.
Michelle Brampton, WSET Chief Executive, says: “Our revitalised brand goes beyond how we look, reflecting how WSET has evolved and where we’re heading. We’re driven by our updated purpose – to empower people and support the drinks industry from producer to consumer. This new identity is how we bring that purpose to life in everything that we do.
“We’re proud of our brand heritage and have retained key elements, while adapting it to better reflect a truly global organisation that is inclusive, forward-looking and closely aligned to the needs of a growing worldwide community of students, educators and the wider industry.”
A brand built for today and tomorrow
Our refreshed brand brings key changes including:
- A simplified name: WSET (replacing the full name, Wine & Spirit Education Trust)
- A modern, digital-ready logo that retains the heritage blue colour and oval shape – honouring WSET's history
- A new strapline, Global Drinks Education, reinforcing WSET’s worldwide reach across wine, spirits, sake and beer
- Refreshed student pin badges using sustainable materials, with a clear colour-coded system to distinguish levels – bronze for Level 1, silver for Level 2, gold for Level 3, and black for Level 4 – alongside imagery representing different drinks categories
The new identity has been built for a digital-first world - scalable, adaptable and optimised for online environments, supporting the increasingly flexible and hybrid ways students engage with WSET globally.
You can view our brand video here.
A strategic growth enabler
This brand evolution is designed to support future growth, making WSET more accessible, recognisable and relevant to an international audience, regardless of geography, language or drinks category. It also reinforces our mission to provide inspiring learning experiences and deliver globally trusted qualifications.
The new brand identity will be rolled out across digital and physical touchpoints from 27 April 2026. Social channels will be refreshed on the same date, with an initial website update following shortly after. A full website relaunch is planned for later in the year.
